Acer" Empowering People"

27 July 2010

About Acer

Introduction


Founded in 1976, Acer ranks among the world's top five branded PC vendors. In 2000, Acer spun-off its manufacturing operation to focus its resources on developing technologically advanced, user-friendly solutions. The decision to support the sales of its product lines through specific marketing activities that best utilise distribution channels, has allowed Acer to achieve excellent results worldwide.

Mission

Acer’s long-term mission is to break the barriers between people and technology. Our commitment to developing easy-to-use, dependable products that meet our customers’ needs has led to the creation of our unique Empowering Technology, designed to ensure that our customers receive the full benefit of each and every technological breakthrough. Empowerment through hardware, software and services – that’s the Acer brand promise.

History

Phase: 1 - 1976-1986: Commercialize microprocessor technology

In its first ten-year stage of development, Acer established a corporate culture based on the founders' firm belief in "the goodness of human nature." This belief was exemplified by the offering of stock to all employees. During this stage in Acer's history, the company significantly contributed to the popularization of computers in Taiwan.

Phase: 2 - 1987-1995: Establish a leading brand and go global

In 1987, Multitech formally became known as Acer, marking the start of Acer's efforts toward creating a strong brand name. During this second ten-year stage of development, Acer grew extensively and expanded both strategically as well as geographically. The company grew to be ranked 8th largest PC brand in the world.

Phase: 3 - 1996-2000: Offer fresh technology for everyone, everywhere

During the company's 20th anniversary celebration, the third stage of development was launched, including basic goals for technological innovation and simplification of operations. Top priority was placed on delivering the freshest, most affordable technology for the benefit of consumers worldwide.

Phase: 4 - 2001-beyond: Transform from manufacturing to services

Since the company's founding in 1976, Acer has evolved from a manufacturing powerhouse to a globally recognized computer brand, marketing world-class IT products and services.


Today

Acer is the EMEA region leader in the notebook sector, holding 18% market share in Q1 2005. Confirming its leadership in the EMEA notebook market, Acer ranks first in 13 countries: Italy, Spain, Austria, Holland, Switzerland, the Czech Republic, Russia, Portugal, Belgium, Denmark, Poland, Hungary and the Slovakian Republic.

Acer’s product range includes PC notebooks and Desktops, servers and storage systems, monitors, peripheral devices, digital devices, LCD TVs and e-business solutions for business, Government, Education and home users. Acer employs 5,400 people throughout the world and has created a consolidated sales and service network in more than 100 countries. Revenues reached US $7 billion in 2004.



Awards


Acer TravelMate 8200 and 5-Series LCD monitors win the 2006 iF Design awards




Acer Gets the "Gold" Computer SuperBrand in Asia for seventh consecutive year




Acer TravelMate 3000 wins coveted Red Dot award for product design





iF Design Award: A trademark for outstanding industrial design




Red Dot Award: World-class German design institute commends the AL1731 LCD




President Chen Honors Acer with Gold and Silver National Awards of Excellence June 2001



Reference : http://www.shopacer.co.uk/sitepage/about_acer.html

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