ACER >>> Key to successful brand

Acer is world's top ten branded PC vendor, about designing and marketing easy, dependable IT solutions that empower people to reach their goals and enhance their lives, Acer had good strategy for penetrate the market and carry one's favour the customer.

Our goals is to be number one in the world and their ready for challenge.

"For Thailand" Acer is number one in PC industry by quality " Out Standing Brand Performance" that we know what that customer need and requirment.

Many strategy that make acer to be successful :

>> "RESONABLE PRICE"

that make every group or class of customer can process Acer computer. Although the teenager group that they are low perchasing power customer ,but they can buy because of not expensive price of Acer.

It's make Acer become to:

>>"POPULAR "

that many of customer know and choose for number one choice of computer.

>>" OUT STANDIND BRAND PERFORMANCE"

that make the customer trust in high quality of Acer computer for make your life easy more.

Now, Acer sucessful brand around the world that the most of customer

wants and needs.

About Acer

Introduction

Founded in 1976, Acer ranks among the world's top five branded PC vendors. In 2000, Acer spun-off its manufacturing operation to focus its resources on developing technologically advanced, user-friendly solutions. The decision to support the sales of its product lines through specific marketing activities that best utilise distribution channels, has allowed Acer to achieve excellent results worldwide.

Mission

Acer’s long-term mission is to break the barriers between people and technology. Our commitment to developing easy-to-use, dependable products that meet our customers’ needs has led to the creation of our unique Empowering Technology, designed to ensure that our customers receive the full benefit of each and every technological breakthrough. Empowerment through hardware, software and services – that’s the Acer brand promise.

History

Phase: 1 - 1976-1986: Commercialize microprocessor technology

In its first ten-year stage of development, Acer established a corporate culture based on the founders' firm belief in "the goodness of human nature." This belief was exemplified by the offering of stock to all employees. During this stage in Acer's history, the company significantly contributed to the popularization of computers in Taiwan.

Phase: 2 - 1987-1995: Establish a leading brand and go global

In 1987, Multitech formally became known as Acer, marking the start of Acer's efforts toward creating a strong brand name. During this second ten-year stage of development, Acer grew extensively and expanded both strategically as well as geographically. The company grew to be ranked 8th largest PC brand in the world.

Phase: 3 - 1996-2000: Offer fresh technology for everyone, everywhere

During the company's 20th anniversary celebration, the third stage of development was launched, including basic goals for technological innovation and simplification of operations. Top priority was placed on delivering the freshest, most affordable technology for the benefit of consumers worldwide.

Phase: 4 - 2001-beyond: Transform from manufacturing to services

Since the company's founding in 1976, Acer has evolved from a manufacturing powerhouse to a globally recognized computer brand, marketing world-class IT products and services.


Today

Acer is the EMEA region leader in the notebook sector, holding 18% market share in Q1 2005. Confirming its leadership in the EMEA notebook market, Acer ranks first in 13 countries: Italy, Spain, Austria, Holland, Switzerland, the Czech Republic, Russia, Portugal, Belgium, Denmark, Poland, Hungary and the Slovakian Republic.

Acer’s product range includes PC notebooks and Desktops, servers and storage systems, monitors, peripheral devices, digital devices, LCD TVs and e-business solutions for business, Government, Education and home users. Acer employs 5,400 people throughout the world and has created a consolidated sales and service network in more than 100 countries. Revenues reached US $7 billion in 2004.



Awards


Acer TravelMate 8200 and 5-Series LCD monitors win the 2006 iF Design awards




Acer Gets the "Gold" Computer SuperBrand in Asia for seventh consecutive year




Acer TravelMate 3000 wins coveted Red Dot award for product design





iF Design Award: A trademark for outstanding industrial design




Red Dot Award: World-class German design institute commends the AL1731 LCD




President Chen Honors Acer with Gold and Silver National Awards of Excellence June 2001



Reference : http://www.shopacer.co.uk/sitepage/about_acer.html

Why this Brand?

Nowadays, the tecnology is very important thing for the people in Globlolization. Surely nobody that refuse about the important of computer.Because,it's help you for another things communicate,work,business,or mant things that it's successful by "Computer."

Now Acer is one of largest computer manufactures in the world it's the famous brand of computer that many people around the world accepted and knowed it. They have more than 100 branch around the world and compost the high quality that the customer want. "Popular" for many group of computer that many people can prossess it by many easy ways.

Their have many style of products for many of customers, yes! I'm one person that use Acer for help my studied life and many students in my University also use Acer alot. Moreover I think, Acer is number one of computer that students in Walailak University use also.

So, this is the main point that " Why the most of people use Acer" thus, I want to use this brand for studied about it.

Journal 6

Today Aj Gob teach about "Business Grammar" there were the polite word for negotiation in business.

So, I must to change the sentences that I thought to the polite and suittible sentences for negotiation in business.

For my example, from the sentence "We are unhappy with this offer." I changed to "I think it doesn't clear about it."

Then, Aj Gob told about prepairing for the midterm exam in coming soon. It's make me cleared about business more and more.

For the role play of every group on 1 July it's very funny and I had learn more and more about many experience for each job. For me I had a dancing trainer and everytinhg it's ok and not serious on that day.

Journal 5

Aj.Gob show the picture about job interview in the last week and she gave comment for many group also. For me, I think, it's good things for student about prepairing them sleves for interview job in the future.

Then, Aj. told about midterm exam date and final presentation date also. Besides, Aj Gob talk about discription of that day such as thing that everyone want to do on final day.


Moreover, Aj told about many thing in comment friend's blog such as font, focus point, balance and color etc. About letter that ment 5 professional that comment friends.


"Greating culture at the frist day of your work" This topic for "role play" I like it somuch.

Surely Funny class On July 1st.

Journal 4

On this week I studied about product strategy were price place product promotion.
In class Aj. arked "What is your core value or unique selling point? For brand value of my product is "Popular" because Acer is famous brand and reach of many calss and group of customer by use 4 strategy. Especally, price strategy are not expensive and many group of customer can buy.

Besides, We have working in group of 5 for "Impromptu job interview" For my group choose the position is field reporter.Today make me fun somuch and another group have many position and many job such as receptionist, The Star, accress. This day make me shock about show of my friend it's very funny and get a knowing also.

If I apply job,I think it's very serious and challenge thing also.

Victoria's Secreat

Victoria's Secreat started their business by a good website that make every woman fascinatingly with it. Moreover, It's use the advertisment in TV and newspaper also and this brand had successful by use the right way with number one in website.

From Victoria's Secreat website make me like it so much. It's very interesting specially the main product has bra. This website persuade me to see it so much such as it has classify product and make me know other product also.Beside, shoes, panties,sleep+lounge and many thing on this website are very interesting and beautiful also. It's has many styles for the customer choose such as sexy and sweet angel. I think this website make me want one bra from Victoria's Secreat.

In my opinion, this brand can penetrate in market successful because they khow what's customer want?